We at Snowball Group are delighted to have just completed the trade sale of Calvin Marketing to TMC Strategic Communications.
Calvin Marketing, a successful PR and marketing agency in Cheshire has been in business for 29 years and originally set up by Diana Stephenson. Calvin has worked with high-profile clients such as Gascoigne Halman and Home Instead, the largest home care company in the UK, alongside a portfolio spanning franchise, property and pharma clients.
TMC Strategic Communications headed by Tim and Jan McCloud, works with global businesses across the healthcare, science, technology and manufacturing sectors. Clients include global women’s healthcare leader; Hologic, technology giant Siemens and the largest European oncology and cardiology societies.
Snowball Group acted as Corporate Finance Advisors for Diana and Calvin Marketing.
Our role included
- Agreeing the sales strategy
- Undertaking the valuation of business
- Producing the comprehensive Sales Memorandum
- Producing the Financial Package and undertaking Financial Modelling
- Reviewing the marketplace and sourcing the buyer
- Introducing TMC to Calvin
- Negotiating the deal price and structure
- Working with all parties and advisors to a successful completion
